The growing threat of cybercrime has had a major impact on how people do business on the Internet. The Cybersecurity Ventures report, sponsored by the Herjavec Group, predicts that by 2021, cybercrime losses will reach $6 trillion a year, twice as much as a year ago. Cybercrime is changing consumers’ online behavior, leading to enterprise-wide security issues and concerns about all B2B operations.
And because so many devices are connected to the network, today it is becoming more and more important. Neuster Devolakler Kumagin said: “Technologies are succeeding and they are investing effectively.”
“I understand them because they feel pain and invest at the right level to mitigate these attacks. High-tech companies are always [targets] ], but it will increase the investment, please pay attention, we have seen positive results.”
Michael Daughton of KPMG Security Consulting agreed. “Just a few years ago, as long as cybersecurity was seen as an IT issue, customers would change in this area. The lower layers of the board of directors gave more attention.” He said.
Let’s take a closer look at the five ways in which cybercrime affects B2B companies and how to overcome them without compromising data security or visitor security.
1. The fantasy of identity theft prevented the capture of lead.
For B2B sales and marketing professionals, the generation of potential customers is critical to revenue. According to VPN Mentor, more than 95% of Americans worry about how companies use data.
Due to the threat of identity theft and long-term attention to spam, potential customers are increasingly reluctant to provide contact information. This means that traditional forms of lead capture do not work as they did before.
Traffic information software such as Leadfeeder can help mine anonymous traffic to get potential customers available. The tool uses Google Analytics data to identify companies that visit your site and push that information to CRM and email tools for non-invasive sales tracking.
Concerns about credit card data hackers have affected sales.
Due to the increasing number of data breaches, credit card leakage is becoming more common and affects B2B and B2C e-commerce sites. More and more consumers are warning about issuing credit card information, which may block certain sales. The recent massive data breach covers the entire news, and the 2014 target hacking incident has targeted approximately 70 million customers.
The abandonment rate of shopping carts varies widely, but is usually shocking in the range of 55% to 75%. According to Statista, 17% of abandoners rebounded from concerns about payment security.
Increase customer confidence in two ways. Make sure your site has updated SSL certificates and strong HTTPS encryption. Of course, this does not mean that your information is always 100% secure, but it makes it harder for hackers to access the transmitted data.
Second, use the trust badge to alleviate user concerns and increase conversion rates. The badges provided by Verisign, PayPal and McAfee indicate that your business meets strict security guidelines.
Assets must be protected from ransomware.
Ransomware is increasingly listed as one of the biggest security threats of the year. Stephen Gates, chief research intelligence analyst at NSFCOUS, told Tech Republic: Hundreds of machines in a very short period of time. ”
In ransomware, as the recent wave suggests, this is not the case. Waiting for the government or law enforcement to correct this situation is a promising observation.
Due to the slow development of the legal system, the time it takes to enact the punishment law leaves room for rapid attacks. Moreover, tracking criminals is not always possible.
Protect your business from ransomware through team training and careful backup. Automatically perform regular data backups using tools such as Code42.
This way, you can recover your ransomware at any time. Educate employees about suspicious emails and instruct them not to click on links they think are incorrect. Also, if you suspect that you are infected, immediately disconnect all network devices to prevent further spread.